Digital Marketing Specialist 4795 Job at Tier4 Group, Smyrna, GA

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  • Tier4 Group
  • Smyrna, GA

Job Description

We are seeking a data-driven Marketing Manager to lead content strategy and digital demand generation efforts for a technology-focused business unit. This role is responsible for driving site traffic, converting visitors into leads, and optimizing campaign performance through content creation, automation, and analytics. The position works cross-functionally with marketing, creative, and product teams. Responsibilities Develop and manage content that attracts and engages a qualified audience, including blogs, reports, webinars, infographics, and additional awareness/consideration-stage materials. Partner with creative teams to produce high-value assets such as ebooks, videos, case studies, and whitepapers. Drive new lead generation—particularly marketing qualified leads—by optimizing calls-to-action, landing pages, and other lead generation channels. Enhance and maintain marketing automation and lead nurturing workflows, including emails, forms, segments, CTAs, social posts, and landing pages. Publish blog content regularly to support campaigns and increase site visibility through SEO, social media, and subscriber engagement. Grow and nurture the subscriber base by delivering helpful and relevant content tailored to audience needs.Improve organic search performance through ongoing SEO optimization. Collaborate with product teams to communicate product updates and educate internal and external stakeholders on product features and benefits. Produce product-focused content such as website copy, landing pages, blog posts, and sales enablement materials to support market positioning. Qualifications Required: BA/BS degree or equivalent experience in marketing 2+ years of experience using HubSpot for automation, blogging, and workflow-based lead nurturing 2-3 years of experience in B2B digital marketing or content marketing Strong communication skills and creative thinking abilities Ability to leverage data to drive marketing decisions Preferred: Degree in Marketing or Communications Experience with SEO, Google Analytics, and LinkedIn Ads Familiarity with SaaS or IoT markets Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Warehousing and Storage and Information Services Benefits Medical insurance Vision insurance 401(k) #J-18808-Ljbffr Tier4 Group

Job Tags

Full time,

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